Mothers of young primary school children are often at a stage in their own lives when they are ready for a change. This may well be the first time since their babies were born that they have a little time to themselves - so they are thinking about possibly either returning to work if they worked before, or of taking up a course, learning a skill, or looking for work. Therefore targeting mums to learn cycling, and possibly progress to training as a cycle trainer, fits in well with the lives of mums at the school.

Mothers of primary age children are very involved in their child's education. They very much want to support their children in any way they can. Therefore teaching them a skill that their child is also learning, such as cycling, means that they can more effectively support their child as they practice and progress. A child will be at a primary school for around 6 - 7 years - so the younger the child, the longer you have with a parent who can potentially help that child.

The majority of children come from families where cycling is not the norm, so we feel it is vital that children and parents see 'someone like me', someone with whom they can identify, cycling.